Our story

Pure Tribe was created from a genuine desire to help others lead a healthier lifestyle. As a health coach, I saw firsthand how important it is to restore the essential minerals our bodies lose, not just through exercise but also through daily activities. However, every electrolyte mix I found was loaded with sugar and unhealthy additives, which didn’t align with the balanced lifestyle I advocate for.

I also understood the importance of supplements for supporting our bodies as we age. The market was full of options, but none met my standards for clean, effective ingredients. I knew there had to be a better way, which sparked the idea for Pure Tribe. I spent two years developing our first product—an electrolyte mix with an adaptogen blend to not only replenish lost minerals but also support hormonal balance and overall wellness. Our journey has just begun.

Our purpose

We believe that wellness is the key to a fulfilling life. Our purpose at Pure Tribe is to create products that empower you to feel your best, no matter where life takes you. Starting with 'Hydrate + Balance,' our range of wellness essentials is designed to replenish, nourish, and support you from within. As we expand our product line, our commitment remains the same: to inspire a balanced and energized lifestyle for everyone.

How do we do it

Our approach to wellness is rooted in simplicity and the power of natural ingredients. We put thought into every step of our process, from sourcing high-quality ingredients to ensuring our products are free from unnecessary additives. Whether it’s our electrolyte mix or future supplements, each product is crafted to fit seamlessly into your daily routine and provide you with the support you need to live a balanced life. We aim to empower you with solutions that make wellness effortless and enjoyable.

Our promise

At Pure Tribe, we’re more than just a wellness brand—we’re your partners in health. As we continue to grow and introduce new products, our promise to you is simple: to provide clean, effective solutions that align with your pursuit of a balanced lifestyle. Whether you’re replenishing electrolytes after a workout or exploring new supplements for overall wellness, we’re here to support your journey every step of the way.

OUR 6 PILLARS

Hydration

It goes beyond drinking fluids; it's about maintaining the balance of essential minerals and electrolytes in your body. Pure Tribe supports cellular function, cognitive clarity, and efficient metabolism.

Longevity

It's about adding life to years. Pure Tribe believes that a full and vibrant life is built on health, energy and purpose. The brand is dedicated to providing the tools needed to nurture a high quality of life at every stage.

Recovery

Pure Tribe recognizes that efficient recovery not only aids athletes but also everyone facing daily challenges. The brand's offerings assist in replenishing vital nutrients, facilitating muscle repair and reducing the impact of physical stressors.

Energy

Essential minerals and nutrients in the formula contribute to sustained energy levels, helping you power through your day and physical activities.

Immunity

By including specific ingredients known for their immune-boosting properties, Pure Tribe empowers your body's natural defenses. With fortified immunity, you can maintain a robust state of well-being.

Balance

Life's demands can disrupt equilibrium, leading to stress and fatigue. Our unique blends incorporate adaptogens and essential minerals that aim to restore balance. With Pure Tribe, you can nurture a sense of calm and stability.